Social + Media
The M+C Approach
Our approach begins with research, thrives on strategy and creativity, and is consistently self-reflective and agile to produce campaigns that actually work. We look at the entire communications mix holistically to create the foundation of each client strategy, and we always have, to bring our clients’ stories to market in the most impactful way. Our planning, execution and measurement methodology uses owned, earned, paid and media channels to help our clients reach their customers where they are consuming information in a meaningful, compelling and targeted way.
How We Do It
Before we get into the content for social media, we do a social media audit of your accounts, research competitors and engage in social media listening to identify opportunities.
From here we create content for your social media accounts to establish your brand, educate, engage and encourage action from the audience persona “friends” we are targeting. Our role includes content writing, photography, graphics, videos, campaigns, contests and partnerships.
