Influencer + Relations
The M+C Approach
Our approach begins with research, thrives on strategy and creativity, and is consistently self-reflective and agile to produce campaigns that actually work. We look at the entire communications mix holistically to create the foundation of each client strategy, and we always have, to bring our clients’ stories to market in the most impactful way. Our planning, execution and measurement methodology uses owned, earned, paid and media channels to help our clients reach their customers where they are consuming information in a meaningful, compelling and targeted way.
How We Do It
Influencer relations is a strategic approach to developing relationships with social media influencers who have a good fit with your brand. We specifically look for relevance, reach and their ability to resonate with your target audiences. We approach influencers as partners to your brand and create compelling ways for them to engage with your audiences.
