Product + Launch
The M+C Approach
Our approach begins with research, thrives on strategy and creativity, and is consistently self-reflective and agile to produce campaigns that actually work. We look at the entire communications mix holistically to create the foundation of each client strategy, and we always have, to bring our clients’ stories to market in the most impactful way. Our planning, execution and measurement methodology uses owned, earned, paid and media channels to help our clients reach their customers where they are consuming information in a meaningful, compelling and targeted way.
How We Do It
We have plenty of experience launching new businesses, helping established businesses rebrand and launching new products, initiatives and more. Our efforts include writing mission statements and positioning, creating logo and brand identity packages, and launch planning and implementation. This often includes grand opening and ongoing events, social media, media relations, email list compilation, advertising and more.
