Media + Relations
The M+C Approach
Our approach begins with research, thrives on strategy and creativity, and is consistently self-reflective and agile to produce campaigns that actually work. We look at the entire communications mix holistically to create the foundation of each client strategy, and we always have, to bring our clients’ stories to market in the most impactful way. Our planning, execution and measurement methodology uses owned, earned, paid and media channels to help our clients reach their customers where they are consuming information in a meaningful, compelling and targeted way.
How We Do It
We build relationships and tell your story in a compelling way to editors, reporters and journalists in print and online to portray your business in a positive way. The end result is articles, interviews and other opportunities in print and online without paying for it like with traditional advertising. It’s a way to reach audiences in a credible manner. We have plenty of established media contacts and we’re good at creating relationships with new ones.
